Hospital Management from Service Sector Perspective by Ashvini Arun Vora

• Latest information about upcoming sector is dealt

• It clearly differentiates between hospital administration and hospital management

• Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept

• Deals with importance of human assets and shift of focus of top management towards employees

• Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained

• Profit centric hospitals pricing policies are deeply explained based on customer-defined values

• Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical evidence and Process0 of marketing mix, so that one can run the hospital as an industry

• It is a ready reference book for latest hospital management

• Provides in-depth knowledge of quality model-SERVQUAL model.