Pharmaceutical Marketing Management by ISHA SINGH

Pharmaceutical Marketing is one of the subject in B pharmacy course which focus on pharmaceutical market. Pharmaceutical Marketing is slightly different from the conventional marketing because it has to follow high quality norms and rules. This book is written for pharmacist so that they can understand pharmaceutical market in all scenario.

The content of my book is so simple so that reader can easily understand the concept of pharmaceutical market. I have use various figures, tables, images, equations and simple words to explain the various concepts of Pharmaceutical Marketing. For better explanation of the topic I try to explain it with help of common examples.